Alvaro Muñoz, CEO, AMFRESH GROUP
The leader of a 95-year-old family business turned global agriscience platform discusses AMFRESH’s next phase, the promise of genetics and the advice he would give the wider produce industry.
By Edward Vernon
Opinion
As tariffs, conflict, regulation and weather disruption make supply chains less predictable, fresh produce companies are learning that resilience can be a source of competitive advantage.
By Bradley Gittings
Insight
Customer requests and reporting demands may feel like a burden, but they can help fresh produce companies gain a clearer understanding of how they really operate.
By Nikki Cossio
Analysis
As Europe warms faster than the global average, extreme weather events are emerging as an uneven but serious threat to the continent’s high-value fruit regions.
By Adam Formica
The global container network has become the backbone of perishables logistics, but conventional reefer vessels still offer an important layer of flexibility when disruption hits.
by Darron Wadey
Marketing Matters
As premium food brands gain ground in supermarkets, fresh produce companies need to look beyond price and quality, and invest more seriously in brand value.
by Nuria Pizan
Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
by Lisa Cork
Opinion
From perishable crops to retailer price competition, the forces shaping produce prices are more complex than many assume.
by Dawn Gray
Features
Regional Outlook
Faced with numerous pressures and demands, the continent’s fruit and vegetable companies are turning to innovation, stronger supply chains and higher-value growth.
By Edward Vernon
Trade
An EU-UK agreement on sanitary and phytosanitary measures could ease trade with Europe, but fresh produce importers warn it may add new costs for global sourcing.
By Samantha Morgan
Europe is bracing for one of its smallest crops in recent years. Adapting to climate pressure and changing consumer tastes will be key to what comes next.
By Steve Maxwell
The senior Tesco produce leader discusses why fruit and vegetables shape retail trust, what suppliers need to understand about working with the UK’s largest supermarket chain, and why closer collaboration could define the category’s future.
By Edward Vernon
Regulation
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
by Steve Maxwell
Produce Provenance
First domesticated in the Andes, the potato became one of the most consequential crops in European history, helping reduce famine, feeding industrial workers and reshaping the continent’s food security.