Vision Magazine Europe
Market Trends
Seedless varieties, mixed packs and smaller formats are reshaping Germany’s table grape market, even as imports reach record levels and traditional seeded grapes continue to lose market share.
by Michael Koch
Opinion
The continent’s supermarkets are moving through 2026 with growth still possible, but harder to capture as shoppers remain cautious and price-sensitive.
by Sneha Haria
The global container network has become the backbone of perishables logistics, but conventional reefer vessels still offer an important layer of flexibility when disruption hits.
by Darron Wadey
Marketing Matters
As premium food brands gain ground in supermarkets, fresh produce companies need to look beyond price and quality, and invest more seriously in brand value.
by Nuria Pizan
Features
The senior Tesco produce leader discusses why fruit and vegetables shape retail trust, what suppliers need to understand about working with the UK’s largest supermarket chain, and why closer collaboration could define the category’s future.
By Edward Vernon
Regulation
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
by Steve Maxwell
Produce Provenance
First domesticated in the Andes, the potato became one of the most consequential crops in European history, helping reduce famine, feeding industrial workers and reshaping the continent’s food security.
by John Paap
Business Chronicles
The century-long duel between Coke and Pepsi was fought not only in ads and slogans but also in the very containers consumers held.
