Regulation
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
by Steve Maxwell
The global container network has become the backbone of perishables logistics, but conventional reefer vessels still offer an important layer of flexibility when disruption hits.
by Darron Wadey
Marketing Matters
As premium food brands gain ground in supermarkets, fresh produce companies need to look beyond price and quality, and invest more seriously in brand value.
by Nuria Pizan
Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
by Lisa Cork
Features
Produce Provenance
First domesticated in the Andes, the potato became one of the most consequential crops in European history, helping reduce famine, feeding industrial workers and reshaping the continent’s food security.
by John Paap
Business Chronicles
The century-long duel between Coke and Pepsi was fought not only in ads and slogans but also in the very containers consumers held.