Analysis & Opinion
Opinion
As tariffs, conflict, regulation and weather disruption make supply chains less predictable, fresh produce companies are learning that resilience can be a source of competitive advantage.
By Bradley Gittings
Insight
Customer requests and reporting demands may feel like a burden, but they can help fresh produce companies gain a clearer understanding of how they really operate.
By Nikki Cossio
Analysis
As Europe warms faster than the global average, extreme weather events are emerging as an uneven but serious threat to the continent’s high-value fruit regions.
By Adam Formica
Proximity still matters, but it is no longer enough on its own.
By Oscar Salgado
Market Trends
Seedless varieties, mixed packs and smaller formats are reshaping Germany’s table grape market, even as imports reach record levels and traditional seeded grapes continue to lose market share.
by Michael Koch
Opinion
The continent’s supermarkets are moving through 2026 with growth still possible, but harder to capture as shoppers remain cautious and price-sensitive.
by Sneha Haria
The global container network has become the backbone of perishables logistics, but conventional reefer vessels still offer an important layer of flexibility when disruption hits.
by Darron Wadey
Marketing Matters
As premium food brands gain ground in supermarkets, fresh produce companies need to look beyond price and quality, and invest more seriously in brand value.
by Nuria Pizan
Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
by Lisa Cork
Opinion
From perishable crops to retailer price competition, the forces shaping produce prices are more complex than many assume.