“Fresh Produce Is the Number One Driver of Quality Perception”

The senior Tesco produce leader discusses why fruit and vegetables shape retail trust, what suppliers need to understand about working with the UK’s largest supermarket chain, and why closer collaboration could define the category’s future.

Interviews

Features

“Fresh Produce Is the Number One Driver of Quality Perception”

The senior Tesco produce leader discusses why fruit and vegetables shape retail trust, what suppliers need to understand about working with the UK’s largest supermarket chain, and why closer collaboration.

A Transatlantic Shift On Gene Editing

A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.

The Crop That Made Modern Europe

First domesticated in the Andes, the potato became one of the most consequential crops in European history, helping reduce famine, feeding industrial workers and reshaping the continent’s food security.

How Packaging Innovation Shaped The Great Cola War

The century-long duel between Coke and Pepsi was fought not only in ads and slogans but also in the very containers consumers held.

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