Features
Regional Outlook
Faced with numerous pressures and demands, the continent’s fruit and vegetable companies are turning to innovation, stronger supply chains and higher-value growth.
By Edward Vernon
Trade
An EU-UK agreement on sanitary and phytosanitary measures could ease trade with Europe, but fresh produce importers warn it may add new costs for global sourcing.
By Samantha Morgan
Europe is bracing for one of its smallest crops in recent years. Adapting to climate pressure and changing consumer tastes will be key to what comes next.
By Steve Maxwell
The senior Tesco produce leader discusses why fruit and vegetables shape retail trust, what suppliers need to understand about working with the UK’s largest supermarket chain, and why closer collaboration could define the category’s future.
By Edward Vernon
Regulation
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
by Steve Maxwell
Produce Provenance
First domesticated in the Andes, the potato became one of the most consequential crops in European history, helping reduce famine, feeding industrial workers and reshaping the continent’s food security.
by John Paap
Business Chronicles
The century-long duel between Coke and Pepsi was fought not only in ads and slogans but also in the very containers consumers held.